From the trenches
Design insights.
DIY Logo vs. Hiring a Designer: What You’re Actually Risking
Alright, you’ve got a business to run. You’re juggling your ever growing sales pipeline, working out the every day operations you may not have expected,…
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ChatGPT vs Claude vs Gemini: My Honest Comparison
Over the last year or so, I have been experimenting with the different AI systems. I did this kind of out of curiosity, but mainly…
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The Psychology of Color in Web Design
Colors have a profound impact on how we feel. From the colors of the logo of your favorite local fast food chain, to even the…
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5 steps to Create a Timeless Logo
Everyone has seen a logo of some kind. From simplistic logos from that of the Nike swoosh, to the elegant logo of Coca-Cola, one’s logo…
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