Design &
direction
Hello there. I’m Dave. Most designers will make your brand look nice. I make sure it works. That instinct comes from over a decade inside a real marketing department, where design had to perform, not just impress.
In practice
Here's What That Looks Like.
For nearly two decades I’ve been designing work that actually performs, not just looks the part. From brand identity systems to full campaigns, I handle the strategy and the craft, not just one or the other.
SaaS MARKETING ECOSYSTEM
DESIGN & ARCHITECTURE
Featured Image
Designed in WordPress
This version of advancedmd.com is designed in
WordPress using the Bricks Builder Theme
AdvancedMD
Main Corporate Website
WordPress & Bricks Builder
Marketo Engage Forms
Role
Art Director
Lead Web Designer
The AdvancedMD website needed to keep pace with a healthcare platform trusted by thousands of practices, without losing the clarity a stressed-out office manager needs. I art directed and built the site from the ground up in WordPress, from UI/UX decisions down to button color and shape, and I’ve managed the server, security, and production environment since 2016.
Key Highlights
- Designed and built in WordPress with Bricks Builder
- Ongoing production management and multi-year systemic brand refreshes
- Engineered as a high-converting educational resource
From the blog
Design Insights From the Trenches.
Burnout Isn’t a Talent Problem: Designers Who Are Losing the Spark
I’ve spent years in this industry, and if there’s one thing that catches good designers off guard it’s burnout. Not the dramatic kind where you quit in a blaze of glory dancing on top of your bosses desk. No. It’s slow, silent, often ninja-like,…
DIY Logo vs. Hiring a Designer: What You’re Actually Risking
Alright, you’ve got a business to run. You’re juggling your ever growing sales pipeline, working out the every day operations you may not have expected, and (if you’re lucky) a team of experts…along with that ever so innocent intern. Now someone on Instagram is…
ChatGPT vs Claude vs Gemini: My Honest Comparison
Whether you’re a beginner exploring AI for the first time or a professional looking to optimize your workflow, this guide will help you choose the right tool for your specific needs. Spoiler: the answer probably isn’t just one.
The Psychology of Color in Web Design
Colors have a profound impact on how we feel. From the colors of the logo of your favorite local fast food chain, to even the color of the shirt you’re wearing, color impacts our emotions, even when we don’t know about it. Now, this…
Let's Build Something Worth Noticing.
Free 30-minute, non-commitment, design consultation. No pressure. No sales pitch. Just a conversation.