Design &
direction
Hello there. I’m Dave. Most designers will make your brand look nice. I make sure it works. That instinct comes from over a decade inside a real marketing department, where design had to perform, not just impress.
From the blog
Design Insights From the Trenches.
Burnout Isn’t a Talent Problem: Designers Who Are Losing the Spark
I’ve spent years in this industry, and if there’s one thing that catches good designers off guard it’s burnout. Not the dramatic kind where you quit in a blaze of glory dancing on top of your bosses desk. No. It’s slow, silent, often ninja-like,…
Burnout & the Slow Erosion of Creative Trust
Nobody burns out from one bad meeting. That’s the part people get wrong when they talk about it. Burnout in this industry doesn’t show up as a crash, it shows up as a slow leak in a tire, and most designers don’t notice the…
DIY Logo vs. Hiring a Designer: What You’re Actually Risking
Alright, you’ve got a business to run. You’re juggling your ever growing sales pipeline, working out the every day operations you may not have expected, and (if you’re lucky) a team of experts…along with that ever so innocent intern. Now someone on Instagram is…
ChatGPT vs Claude vs Gemini: My Honest Comparison
Whether you’re a beginner exploring AI for the first time or a professional looking to optimize your workflow, this guide will help you choose the right tool for your specific needs. Spoiler: the answer probably isn’t just one.
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