Design & direction
Hello there. I’m Dave. Most designers will make your brand look nice. I make sure it works. That instinct comes from over a decade inside a real marketing department, where design had to perform, not just impress.
In practice
Here's What That Looks Like.
For nearly two decades I’ve been designing work that actually performs, not just looks the part. From brand identity systems to full campaigns, I handle the strategy and the craft, not just one or the other.
Featured Case study
SaaS Marketing Website
Designed. Developed. Produced.
The work
Designed in WordPress
This version of advancedmd.com is designed in
WordPress using the Bricks Builder Theme
AdvancedMD
Main Corporate Website
WordPress & Bricks Builder
Marketo Engage Forms
Role
Art Director
Lead Web Designer
Video produced for website. Also used as a YouTube ad.
The AdvancedMD website supports a healthcare platform trusted by thousands of practices, and it doesn’t stand still. I’ve own the site’s art direction and development for 10 years, designing everything from layout and form placement, to button color and branding. Marketo Engage handles the forms, VWO handles the testing, and Google Analytics 4 takes care of the tracking.
Key Highlights
- Designed, built, and maintained in a custom WordPress environment.
- Over 4 million visitors recorded last year
- Managed 200+ pages including resources like eGuides, blogs, and videos
- Structured for lead generation with an A/B tested structure