Dave Wallace | Art director & Web Designer
Purpose
per pixel
Hello there. I’m Dave. Most designers will make your brand look nice. I make sure it works. That instinct comes from over a decade inside a real marketing department, where design had to perform, not just impress.
In practice
Here's What it Looks Like.
For nearly two decades I’ve been designing work that actually performs, not just looks the part. From brand identity systems to full campaigns, I handle the strategy and the craft, not just one or the other.
AdvancedMD Corporate Website
Designed in WordPress using Bricks Builder
The AdvancedMD website supports a healthcare platform trusted by thousands of practices. Marketo Engage handles the forms, VWO handles the testing, and Google Analytics 4 takes care of the tracking.
Key Highlights
- Over 4 million visitors recorded last year
- Managed 200+ pages including resources like eGuides, blogs, and videos
- Structured for lead generation within an A/B tested environment
Still & Forever PHotography
Designed in Figma. This is a AI exercise. Imagry courtesy of Unsplash.com
See the AI case study
Best Practice to Improve Patient Payments
Designed in Adobe InDesign and Adobe Photoshop. Over 10,000 downloads.
See the eGuide
AdvancedBiller Grow Program
Designed in Adobe InDesign and Adobe Photoshop. Printed and used in tradshows.
See the booklet
The Sterling Singers Presents - The Christmas Rose
Designed in Adobe Photoshop and Illustrator. Theme used in posters, printed programs, physical invitations, and social media banners.
See the case study