Wallacrea. Salt Lake City.
Not just pretty. Effective.
Design built with purpose, by a designer who has spent nearly two decades making sure it actually works.
About Wallacrea
Design as a Business Tool.
Wallacrea is a blend of my last name, Wallace, and Creations. It’s personal on purpose. This is my work, my name is on it, and I treat every project like it.
The idea behind Wallacrea is straightforward: good design should actually do something. Not just look sharp on a screen. It should bring in the right clients, build trust before anyone says a word, and make hiring you feel like an easy decision.
Most small businesses I’ve seen settle for a cheap logo and a template site, then wonder why nothing is working. The business is usually fine. The design is the problem. A brand that doesn’t communicate clearly, a website nobody can find, a logo that looks like six other companies in the same zip code. Those aren’t aesthetic problems. They’re business problems.
I started Wallacrea to fix that. To bring the same level of thinking I’ve used inside a real marketing department to businesses that deserve better than generic. No agency markup. No account managers. No work handed off to someone you’ve never met.
Everything under one roof. Strategy, design, build, and measurement. Just work that performs.
DESIGN WITH PURPOSE
Everything has a reason. Every color, every word, every layout decision is made intentionally to align with your business goals, not trends.
BUILT TO PERFORM
Looks matter, but a site that doesn’t rank or a brand nobody remembers is just overhead. I design for visibility, conversion, and growth.
DRIVEN BY DATA
Design shouldn’t be guesswork. Every web project includes GA4 by default so you can see exactly how your brand and site are performing.
Dave
What started as a drive to make things look good became something harder to shake: making things actually work. I started Wallacrea because I got tired of watching small businesses settle for generic.

Let's Build Something Worth Noticing.
Free 30-minute, non-commitment, design consultation. No pressure. No sales pitch. Just a conversation.