Dave

Most designers will make your brand look nice. I make sure it works. That means brand identity and designs built with purpose. I gained experience for over a decade inside a real marketing department where the work had to perform, not just impress (though it still looked good).

I’ve been designing professionally for almost two decades. What started as a passion for making things look good turned into something deeper…the obsession with making things look good but also work.

For the past twelve years, I’ve been a designer and mentor inside the marketing department of a local software company. The experience of working inside an actual marketing team, I learned that design isn’t just making art, it’s a business tool, and when done correctly, can create many opportunities for growth.

Experience

Freelance Designer

Self

March 2007 - Present

Web design, graphic design, and brand identity design for local businesses and various persons. 

Sr. Web Designer & Analyst

AdvancedMD

March 2014 - Present

I am the senior designer and mentor to a team of designers in the marketing department. My primary focus is establishing the brand within the market and the overall design and function of the corporate website. Over my time with the company, I have been involved with three website redesigns,  two of which I was the creative designer, two company rebrands or brand refresh, and created the current brand standards.

Print & Design Manager

Graphik Print & Display

March 2011 - February 2014

I was the lead designer who oversaw every design and work order that came through, including the companies website where orders were initiated. I also ran and maintained four large format printers including a large photo printer and UV conveyer belt printer. I also assisted the owner and the store manager with install projects when needed.

Programs

Figma

Photoshop

Illustrator

InDesign

Marketo

Premiere

AfterEffects

WordPress

Bricks

Elementor

HTML 5

CSS 3

Analytics

Skills & Focus

Numbers and tools that tell the story better than a list of job titles.

Brand Identity

Logos, colors, fonts, style guides, mockups, and visual language.

Web Design

Bricks Builder, WordPress, responsive layouts, and landing page optimization

Print & Graphic Design

Typography, posters, brochures, t-shirts, packaging, large format printing, and signage.

Marketing & Analytics

Google Analytics (GA4), Marketo, google ads, and landing pages.

Photo Editing & Retouching

Compositing, color correction, and image prep for print and digital use.

Video Editing

Editing and production for promotional videos and motion graphics.

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