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Design Insights.
Burnout & the Slow Erosion of Creative Trust
Nobody burns out from one bad meeting. That’s the part people get wrong when they talk about it. Burnout in this industry doesn’t show up…
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DIY Logo vs. Hiring a Designer: What You’re Actually Risking
Alright, you’ve got a business to run. You’re juggling your ever growing sales pipeline, working out the every day operations you may not have expected,…
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ChatGPT vs Claude vs Gemini: My Honest Comparison
Over the last year or so, I have been experimenting with the different AI systems. I did this kind of out of curiosity, but mainly…
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The Psychology of Color in Web Design
Colors have a profound impact on how we feel. From the colors of the logo of your favorite local fast food chain, to even the…
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5 steps to Create a Timeless Logo
Everyone has seen a logo of some kind. From simplistic logos from that of the Nike swoosh, to the elegant logo of Coca-Cola, one’s logo…
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